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Stream Live and On-Demand Video to Every Screen.
We build OTT platforms and video streaming apps for broadcasters, media companies, educators, and fitness brands, covering content management, adaptive playback, DRM, subscriptions, and apps for mobile, web, and smart TVs.
Trusted by teams building what's next
Viewers judge a streaming service in the first few seconds of playback. Slow start-up, buffering, missing captions or an app that ignores the TV remote send them straight back to a competitor, and switching costs are close to zero. Behind every smooth stream sits a long chain of systems: ingest, transcoding, packaging, DRM, CDN delivery, entitlements, billing and analytics, and a weakness anywhere in that chain shows up on screen.
As an OTT app development company, we build complete streaming platforms for broadcasters, media companies, sports rights holders, educators and fitness brands. That means the apps on iOS, Android, web, Android TV, Apple TV, Fire TV, Roku, Samsung Tizen and LG webOS, plus the video CMS, entitlement services, subscription and ad logic and operator tools behind them, designed as one product rather than a collection of vendor widgets.
Delivery follows the standards the industry runs on. We package with HLS, DASH and CMAF, protect premium content with Widevine, FairPlay and PlayReady through Common Encryption, and insert ads server-side using SCTE-35 markers and VAST. We integrate encoding and delivery services such as AWS Elemental, Mux, Bitmovin, Brightcove, Wowza and JW Player, or build on your existing video provider and CDN contracts.
Monetisation and compliance are part of the architecture from the start. SVOD, AVOD, TVOD and FAST models share one entitlement service, with billing through Stripe, Apple In-App Purchase, Google Play Billing and regional gateways. Consent supports GDPR, CCPA and IAB TCF, players meet WCAG 2.2 AA with WebVTT and IMSC captions, and app store billing policies are designed for rather than discovered at review.
Native and cross-platform apps for mobile, web and every major TV platform, sharing APIs, design tokens and entitlement logic so features ship everywhere together.
HLS, DASH and CMAF delivery with tuned bitrate ladders, low-latency options and player telemetry, so start-up time and rebuffering are measured and improved continuously.
Widevine, FairPlay and PlayReady licences, concurrency limits, geo rules and signed URLs enforced by one entitlement service that matches your content licences.
Live channels, pay-per-view events and FAST schedules with DVR, start-over, SCTE-35 signalling and redundant encoding for the moments that matter most.
Subscriptions, ad tiers, rentals and bundles run side by side, with app store billing, web checkout and server-side ad insertion reconciled in one place.
Start-up time, rebuffering, bitrate and error data joined with engagement and churn, so product and operations teams see what viewers actually experience.
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Products delivered
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Countries with live products
Each one designed with your teams, integrated with the systems you already run, and engineered to scale.
Mobile, web, and smart TV apps from shared foundations.
Upload, metadata, scheduling, and catalogue management.
HLS and DASH streaming with CDN delivery.
Content protection and entitlement checks.
SVOD, TVOD, and AVOD business models.
Live channels and events with DVR features.
Other media & entertainment areas with a dedicated page.
The product categories ott & video streaming organisations most often ask us to build, from focused mobile apps to multi-tenant platforms.
Subscription video services with plans, trials, profiles, downloads and apps across mobile, web and TV.
Free ad-supported catalogues and linear channels with scheduling, SCTE-35 markers and server-side ad insertion.
Low-latency live streams, pay-per-view events, multi-camera views, DVR and start-over for rights holders.
Android TV, Apple TV, Fire TV, Roku, Tizen and webOS apps with remote-first navigation and certification.
Ingest, transcoding, metadata, artwork, rights windows and publishing workflows for content operations teams.
Rentals, purchases and event passes with secure checkout, entitlement windows and app store billing.
Course libraries, private video, access groups and analytics for learning providers and internal communications.
On-demand and live classes, programmes, progress tracking and wearable sync for fitness brands.
Multi-tenant platforms that let one operator launch branded streaming services for many content owners.
Grouped by who uses them. Every feature below is one we have shipped to production, not a wishlist.
What subscribers use on phones, browsers and TVs.
For the teams who ingest, programme and protect content.
Plans, revenue, support and platform health.
The problems we most often help ott & video streaming organisations solve, and design every engagement around.
Buffering, slow start-up and playback errors drive viewers away within seconds, and problems often appear only on particular devices, networks or regions under real load.
Each TV, mobile and browser platform has its own player, store rules, remote controls and certification, and maintaining separate codebases quickly becomes unaffordable.
Premium and licensed content needs multi-DRM, geo and device rules and watermarking that satisfy rights holders without blocking legitimate viewers.
Subscriptions, ad tiers, rentals and app store billing all have different rules, fees and reconciliation needs that must stay consistent across devices.
Live sport and premieres concentrate audiences into minutes, so encoding, entitlement checks and payments must scale instantly with no second chance to recover.
Real products designed and engineered by Creuto end to end, with the operational depth media & entertainment and ott & video streaming projects demand.
A mobile-first platform enabling users to discover, compare, and book venues and vendors for weddings, birthdays, and private events — all from a single app, built and delivered by Creuto end to end.
8–12
Vendors Per Event (Unified)
1
App to Plan Everything
0
Phone Calls Needed to Book
An AI-native platform for software company discovery and verified reputation — engineered end to end by Creuto with Claude and OpenAI.
~200K
Listings Seeded Before Launch
2
Independent Ownership-Verification Paths
2
AI Providers in Production
A full-stack beauty marketplace consumer mobile app, vendor dashboard, and super admin panel designed and delivered by Creuto from scratch.
200+
Vendors Onboarded
40%
Drop-offs Reduced
16 wk
Time to Market
The ott & video streaming standards we build against and the controls behind them. Your compliance team keeps ownership; we make the software easy to certify.
The platforms, standards and third-party services a product in this sector usually has to talk to. If yours is not listed, it is almost certainly something we have connected before.
The reasons clients in this sector give when they recommend us, not the ones we would pick ourselves.
Either we build it exceptional, or we don't.
The standard every ott & video streaming product leaves our studio with.
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Products delivered
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Years of engineering
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Client satisfaction
We work across ingest, packaging, DRM, players and billing, so problems are solved at the source rather than patched in the app.
Roku, Tizen, webOS and tvOS are part of our regular delivery, not an afterthought handed to another vendor.
We recommend encoding, DRM and CDN providers on fit and cost, and keep the architecture portable if you change later.
Quality of experience telemetry is built in from the first release, so start-up and rebuffering targets are tracked, not assumed.
Device OS updates, store policy changes and new markets are handled as a planned roadmap after launch.
What organisations in this sector gain when the software is built around their workflows rather than the other way around.
A direct-to-consumer platform gives you first-party data, pricing control and a brand experience that aggregators cannot offer.
Shared foundations make new TV and mobile platforms a release rather than a separate project.
Subscriptions, ad tiers, events and bundles can be launched or adjusted by market without rebuilding.
Reliable playback, personalised discovery and well-timed offers keep subscribers watching longer.
Tuned encoding ladders, caching and multi-CDN routing keep cost per stream proportional to audience.
Accurate DRM, geo rules and reporting help secure and renew content licences.
Transparent, sprint-based and built around decisions you can see. You know what ships, when, and why at every step.
Start Your ProjectWe map your catalogue, rights, live requirements, target devices and revenue model, and agree the playback and business metrics the platform must move.
Encoding ladder, packaging, DRM, CDN strategy, entitlement model and the privacy and accessibility rules in scope are documented before design starts.
Interfaces are prototyped and tested on real phones, browsers and TV remotes, including captions, kids profiles and low-bandwidth playback.
Two-week sprints deliver working apps on real devices early, built against sandbox DRM, billing and ad server environments.
Device matrix testing, DRM conformance, ad insertion checks, store pre-certification, peak-event load tests and a penetration test before launch.
Staged rollout by platform and market, store submission support, playback monitoring and a roadmap driven by retention and revenue data.
Chosen per project for longevity, hiring depth and fit with your existing systems, never by fashion.
AI IN OTT & VIDEO STREAMING
We apply AI where it improves discovery, reduces manual work or protects revenue, with editorial control and measurement on every model.
Explore our AI engineeringThe shifts we design for so a product launched this year is still the right product in three.
Streaming services are adding cheaper ad tiers and free linear channels, so platforms must run ads and subscriptions in one entitlement model.
LL-HLS, low-latency DASH and CMAF chunked delivery bring live sport closer to broadcast timing and enable synchronised interactive features.
Automated captions, translation, metadata tagging, highlights and thumbnail selection reduce manual work while editors keep final approval.
The European Accessibility Act and VOD accessibility rules make captions, audio description and accessible players a legal requirement in more markets.
Telco, retailer and streaming bundles require entitlement APIs that accept partner billing and single sign-on.
There is no honest single number. Scope, integrations and compliance drive the budget, so we price against a written scope after discovery. The factors below are what move it.
Each additional TV platform adds its own player integration, navigation design, testing and store certification.
Live events and linear channels need redundant encoding, DVR, monitoring and peak testing beyond a VOD catalogue.
Multi-DRM licensing, territories, device limits and watermarking add integration and QA effort.
Each model, subscriptions, ads, rentals or bundles, adds billing integrations, reconciliation and reporting.
Moving existing titles, metadata, artwork and subscriber accounts from a legacy platform is sized by volume and data quality.
Recommendations, experimentation and AI metadata add data engineering and evaluation work.
| Engagement | Typical scope | Timeline |
|---|---|---|
| Validation MVP | Mobile and web apps, VOD catalogue, video CMS, one DRM-protected subscription flow, basic analytics. | 10 to 14 weeks |
| Production platform | Mobile, web and two TV platforms, multi-DRM, subscriptions and ads, admin console, QoE monitoring. | 4 to 7 months |
| Enterprise or multi-tenant | Live and linear channels, all TV platforms, multi-market billing, migration, personalisation and white-label tenancy. | 8 to 14 months, phased |
Revenue models we have built billing, reporting and growth loops for. Most products combine two or three.
Monthly and annual plans, family tiers and trials billed through app stores and web checkout.
Pre-roll and mid-roll inventory sold directly or programmatically with server-side ad insertion.
Rentals, purchases and live event passes for premium or time-limited content.
Free linear channels distributed on your apps and partner platforms with shared ad revenue.
Partner bundles with telcos and retailers, and white-label platforms licensed to other content owners.
The engineering disciplines every project in this sector draws on. Each has its own page with process, stack and FAQs.
Founders and product leaders on what it is like to build with Creuto.
“The deliverable was better than we anticipated.”
Thanks to Creuto's work, the client could track their expenses and employees' daily work efficiency. The team delivered a system that could solve and monitor complaints, improving guest satisfaction. They communicated well through in-person meetings. Overall, the product exceeded expectations.
Vishal Sharma
Partner, Lazystay Hospitality
More client voices
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Straight answers about ott & video streaming software projects. If yours is not here, ask us directly.
Ask our ott & video streaming teamIt depends on the number of devices, whether you need live and linear as well as on-demand, the DRM and rights rules, the monetisation mix and any catalogue or subscriber migration. A validation MVP is a materially smaller investment than a multi-tenant platform on every TV. After discovery we provide a fixed-scope proposal with a clear breakdown.
A validation MVP with mobile and web apps, a VOD catalogue and subscriptions typically takes 10 to 14 weeks. A production platform with TV apps, multi-DRM and ads usually takes four to seven months. Enterprise or multi-tenant platforms with live channels and migration are delivered in phases over eight to fourteen months.
We implement Widevine, FairPlay and PlayReady through Common Encryption, with concurrency, geo and device rules. Consent supports GDPR, CCPA and IAB TCF, children's profiles follow COPPA, and players meet WCAG 2.2 AA with captions and audio description to satisfy the European Accessibility Act and VOD accessibility rules where they apply.
Yes. We work with AWS Elemental, Mux, Bitmovin, Brightcove, Wowza and JW Player, DRM services such as EZDRM and BuyDRM, and CDNs including Akamai and CloudFront. If your current provider works well we build on it, and if not we plan a migration that keeps titles and viewers in place.
OTT app development covers the viewer apps on mobile, web and TV. OTT software development also includes the video CMS, transcoding and packaging pipeline, DRM licence service, entitlements, billing, ad decisioning and analytics behind them. We build both as one platform so plans, rights and features stay consistent on every screen.
We build for Android TV, Google TV, Apple TV, Fire TV, Roku, Samsung Tizen and LG webOS, plus casting and AirPlay. Each app follows the platform's navigation and certification rules while sharing APIs and entitlement logic with mobile and web.
Yes. We build live channels and events with redundant encoding, DVR and start-over, low-latency options, and FAST channels with scheduling, SCTE-35 markers and server-side ad insertion through services such as AWS Elemental MediaTailor and Google Ad Manager.
Yes. One entitlement service handles ad-free and ad-supported tiers, rentals and bundles, so the player knows which ad rules apply to each viewer. Billing from app stores, Stripe and regional gateways is reconciled in the admin console.
Tell us what you are building. We will help you scope it, design it, and ship it, with a senior team accountable end to end.
