How Creuto Built MakeMyLook: A Salon Booking App That Onboarded 200+ Vendors and Cut Drop-offs by 40%

The app uses the device's GPS to detect the user's current location and surface nearby salons and spas in both a list view and a map view. Every result shows the distance, address, photos, and service categories so users never waste time looking at places that are too far away or do not offer what they need.

This feature solved one of the biggest pain points from user research: people did not know what salons existed near them, and Google searches returned results from across the city rather than the neighbourhood.

Users can filter results by service type (massage, facial, nail art, mehendi, waxing, hair treatments, and more), gender preference (ladies only, men only, unisex), price range, and rating. Filters can be combined, so a user looking for a ladies-only salon with facials under ₹500 and a 4-star rating can find their options in seconds.

Bookings are generated based on each salon's actual opening and closing hours, staff availability, and service duration. The system prevents impossible appointments — no double bookings, no bookings outside working hours and reduces no-shows by sending confirmation and reminder notifications.

Users pick a date, see all available time slots, and confirm in one tap. The entire flow takes under two minutes.

Every salon and service provider has a public rating and review section. Verified users can leave feedback after each visit, including a star rating and written review. These reviews feed directly into the discovery rankings, so the best-performing salons naturally surface higher in results.

This built-in trust layer was critical for user acquisition. New users booking a salon for the first time needed social proof before committing.

Vendors can create and publish discount vouchers directly from their dashboard without needing any technical help. Users see active offers when browsing, with clear expiry dates and discount values.

This feature helped fill slow time slots Monday mornings, mid-afternoon gaps and gave vendors a simple tool to run promotions without relying on social media or paid ads.

Salon and spa owners get a clear daily snapshot of their bookings, upcoming schedule, revenue trends, active vouchers, and customer ratings all in one screen. The dashboard was designed specifically for non-technical users. No spreadsheets, no exports, no learning curve.

Vendors reported saving 3 to 4 hours per week that were previously spent on manual scheduling, call-back confirmations, and WhatsApp message management.

The Make My Look team manages the entire platform from one centralised dashboard. They can add and approve new vendors, monitor all bookings across every city, resolve disputes between customers and vendors, manage platform-wide promotions, and track overall platform health all without developer involvement after launch.

This was one of the most impactful features from an operational standpoint. The admin team was fully self-sufficient from day one.

Users can pay at the time of booking (online) or at the salon on arrival. Both flows are fully integrated with Razorpay, which supports UPI, all major debit and credit cards, and net banking. Refunds for cancelled bookings are processed automatically through the payment gateway.