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Beauty & Wellness / Marketplace
A full-stack beauty marketplace consumer mobile app, vendor dashboard, and super admin panel designed and delivered by Creuto from scratch.
200+
Vendors Onboarded
40%
Drop-offs Reduced
16 wk
Time to Market
3
Core Platforms
At a glance
Client
MML Beauty On Tap Services Pvt. Ltd.
Industry
Beauty & Wellness
Products
Services
Platform
User AppMakeMyLook is a location-aware salon and spa discovery and booking platform. It lets users find nearby beauty services — from nail art and mehendi to massages, facials, and hair treatments — and book a confirmed appointment in under two minutes.
The platform is live at makemylook.beauty and serves real users and vendors across multiple cities in India. It launched with over 200 onboarded vendors and achieved a 40% reduction in booking abandonment compared to the client's previous manual system.
A consumer-facing mobile app for iOS and Android
A vendor self-management panel for salon and spa owners
A super admin dashboard for the operations team
This was not just a development project. Creuto acted as a full product partner shaping the feature set, designing the user experience, architecting the backend, and deploying everything to production.
Two sides of the same booking problem — slow and uncertain for customers, nearly impossible to run profitably for salon owners.
The Indian beauty industry was stuck offline
The beauty and wellness industry in India is one of the fastest-growing in the world but in 2023, most of it still ran on WhatsApp messages, phone calls, and walk-ins. There was no easy, trusted way for a customer to:
→
Compare nearby salons and spas in one place
→
See real, verified reviews before booking
→
Check live slot availability without calling
→
Pay in advance and get a confirmed booking
→
Filter by service type, gender preference, or price
That friction was costing salons customers. And it was costing customers time.
Salon owners had no digital tools that worked
For salon and spa owners, the problem was just as real. Most were managing their entire booking operation through informal channels, WhatsApp groups, handwritten diaries, or calls handled by whoever was free. The result:
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No visibility into upcoming demand or revenue
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No way to show customers their availability online
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No tool to promote offers or fill slow time slots
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Losing potential bookings to competitors with a stronger online presence
The Brief
The Make My Look founders came to Creuto with a clear product requirement document and a tight deadline. Their vision: build a platform that works the way Swiggy or Zomato works for food, but for beauty services. Open the app, see salons near you, filter by what you need, pick a slot, and book all in under two minutes.
They needed a partner who could handle the full stack mobile app, vendor dashboard, admin panel, and payment integration without cutting corners on design or performance. Creuto took complete ownership of the project.
Who felt each problem before the platform existed, and the part of the product that answers it.
Challenge
The problem
How the platform solves it
Customers
The problem
No trusted place to compare nearby salons, read verified reviews, check real availability, or pay in advance.
How the platform solves it
Location-based discovery with smart filters, verified ratings and reviews, and real-time slot booking with instant confirmation.
Customers
The problem
Booking meant calling or messaging a salon and waiting for a reply, with no guarantee the slot was actually free.
How the platform solves it
Live availability drawn from the salon's own schedule, with automatic confirmation and reminder notifications.
Salon & spa owners
The problem
Appointments tracked in handwritten diaries and WhatsApp groups, with no visibility into demand or revenue.
How the platform solves it
A vendor dashboard showing a daily snapshot of bookings, schedule, revenue trends and ratings.
Salon & spa owners
The problem
No way to show availability online or run promotions to fill quiet slots, such as Monday mornings.
How the platform solves it
A voucher and offers engine vendors manage themselves, publishing discounts directly to fill quiet slots.
Salon & spa owners
The problem
Losing bookings to competitors who already had an online presence.
How the platform solves it
A public profile with photos, services, pricing and reviews, discoverable to nearby customers searching the app.
Platform operations
The problem
No central way to approve new vendors, monitor bookings across cities, or resolve disputes.
How the platform solves it
A super admin panel for vendor approval, cross-city monitoring, dispute resolution and platform-wide promotions.
A consumer booking app, a vendor dashboard and a super admin panel on one shared backend. A customer's booking, a vendor's blocked slot and an operations decision all flow through the same real-time data layer.
Client products
Make My Look
Consumer app · iOS & Android · discover, compare & book
Make My Look Vendor
Salon & spa dashboard · bookings, slots, vouchers
Super Admin Panel
Operations console · approvals, disputes, promotions
Application services
Real-time slot booking engine
No double-bookings
Discovery & smart filters
GPS, price, gender, rating
Ratings & reviews
Feeds discovery ranking
Vouchers & offers engine
Vendor-published deals
Razorpay payments
Pay online or at the salon
Shared data & infrastructure
Real-timeBookings, vendor schedules and user data, with Redis keeping slot availability fast and push and SMS notifications on every booking event.
Marks the shared real-time layer all three products read from and write to.
Data flows upward: a slot blocked in the vendor dashboard is unavailable in the consumer app the same moment.
The app uses the device's GPS to detect the user's current location and surface nearby salons and spas in both a list view and a map view. Every result shows the distance, address, photos, and service categories so users never waste time looking at places that are too far away or do not offer what they need.
This feature solved one of the biggest pain points from user research: people did not know what salons existed near them, and Google searches returned results from across the city rather than the neighbourhood.
Users can filter results by service type (massage, facial, nail art, mehendi, waxing, hair treatments, and more), gender preference (ladies only, men only, unisex), price range, and rating. Filters can be combined, so a user looking for a ladies-only salon with facials under ₹500 and a 4-star rating can find their options in seconds.
Bookings are generated based on each salon's actual opening and closing hours, staff availability, and service duration. The system prevents impossible appointments — no double bookings, no bookings outside working hours and reduces no-shows by sending confirmation and reminder notifications.
Users pick a date, see all available time slots, and confirm in one tap. The entire flow takes under two minutes.
Every salon and service provider has a public rating and review section. Verified users can leave feedback after each visit, including a star rating and written review. These reviews feed directly into the discovery rankings, so the best-performing salons naturally surface higher in results.
This built-in trust layer was critical for user acquisition. New users booking a salon for the first time needed social proof before committing.
Vendors can create and publish discount vouchers directly from their dashboard without needing any technical help. Users see active offers when browsing, with clear expiry dates and discount values.
This feature helped fill slow time slots Monday mornings, mid-afternoon gaps and gave vendors a simple tool to run promotions without relying on social media or paid ads.
Salon and spa owners get a clear daily snapshot of their bookings, upcoming schedule, revenue trends, active vouchers, and customer ratings all in one screen. The dashboard was designed specifically for non-technical users. No spreadsheets, no exports, no learning curve.
Vendors reported saving 3 to 4 hours per week that were previously spent on manual scheduling, call-back confirmations, and WhatsApp message management.
The Make My Look team manages the entire platform from one centralised dashboard. They can add and approve new vendors, monitor all bookings across every city, resolve disputes between customers and vendors, manage platform-wide promotions, and track overall platform health all without developer involvement after launch.
This was one of the most impactful features from an operational standpoint. The admin team was fully self-sufficient from day one.
Users can pay at the time of booking (online) or at the salon on arrival. Both flows are fully integrated with Razorpay, which supports UPI, all major debit and credit cards, and net banking. Refunds for cancelled bookings are processed automatically through the payment gateway.
The customer's path through the Make My Look app — built so the whole flow takes under two minutes.
Consumer app
GPS-based list and map views with distance, photos and service categories.
Consumer app
Service type, gender preference, price range and rating, combined in a few taps.
Real-time slot engine
Driven by the salon's real hours, staff availability and service duration — no double-bookings.
Razorpay
UPI, cards and net banking via Razorpay, with automatic refunds on cancellation.
Firebase FCM · Twilio
Instant confirmation, then push and SMS reminders that cut no-shows on both sides.
Consumer app
Verified reviews after a completed booking feed straight into discovery ranking.
Every booking also lands in the vendor's dashboard and the operations team's admin panel in real time.
We had a complex vision: a marketplace that works seamlessly for customers, salon owners, and our internal team at the same time. Creuto understood that from day one. They did not just write code; they helped us think through the product logic, suggested features we had not considered, and delivered everything on schedule. The vendor panel alone saved our onboarding team hours of manual work every week. We are genuinely proud of what this platform has become.
Jeet Mohnani
Co-Founder and CEO, Make My Look
Building a marketplace or booking platform is one of the most technically complex types of software products. Here is what makes Creuto the right partner.
Most development agencies take a brief and build what is written. We question the brief and bring product thinking to every engagement.
A marketplace app is not just a mobile front-end. We deliver the backend, vendor tools, admin infrastructure, payments, and cloud hosting.
The same core architecture behind MakeMyLook applies to home services, fitness, healthcare, tutoring, and other verticals. We know the complexities.
After discovery, Creuto provides a detailed scope document and a fixed-cost proposal. No vague estimates, no change order surprises.
Every technology in our stack was chosen for reliability, scalability, and a fast developer experience — so we could ship a production-ready product in 16 weeks.
7
Layers
19
Technologies
One codebase for the iOS and Android consumer apps
The vendor dashboard and the super admin panel
Core application logic, including the real-time slot engine
Booking, vendor and user data, with Redis for real-time performance
Hosting, containerisation and automated deployment
Payments and refunds, GPS discovery, push and SMS notifications
Design system and interactive prototype
Creuto follows a structured, six-phase development process built for marketplace and booking products. Every phase has clear deliverables.
Detailed requirement workshops with the client team to understand all three user roles: customer, vendor, and admin. Designed the scheduling engine architecture before writing a single line of code.
Delivered: Finalised product scope document, user flow diagrams, and feature list.
Built a beauty-first visual language. Designed all screens for the consumer app, vendor dashboard, and admin panel: 60+ unique screens across three products.
Delivered: Complete Figma design file, interactive prototype, and design system.
Architected a scalable Node.js REST API to handle three distinct user roles simultaneously. Built the real-time slot availability engine and payment webhooks.
Delivered: Full REST API with documented endpoints and schema.
Built both iOS and Android apps simultaneously using React Native for a single, maintainable codebase with native-level performance.
Delivered: iOS and Android apps, passed store guidelines.
Built the vendor web dashboard in React: daily booking view, slot management, and analytics. Built the super admin panel for role-based oversight.
Delivered: Fully functional responsive web panels.
Deployed backend on AWS. Ran full QA cycles across 10+ device models. Coordinated a dedicated vendor-onboarding sprint before public launch, followed by a two-week hypercare window.
Delivered: Production-ready platform, launch runbook and two-week post-launch hypercare.
60+
Unique screens across three products
3–4 hrs
Saved per vendor, per week
6
Cities live
10+
Device models QA-tested
Three connected products — consumer app, vendor dashboard and admin panel — launched together on one real-time backend in 16 weeks
A self-serve vendor dashboard that salon owners and the operations team run without developer or technical support
Automated payments and refunds via Razorpay, removing manual reconciliation on both sides of each booking
Live on the Play Store and App Store, serving customers across Raipur, Bhilai, Durg, Bhopal, Indore and Bilaspur
Bhubaneswar is launching next, on the same platform — with Creuto providing ongoing support covering bug fixes, monitoring, app store updates and new feature development as the business grows.
We work in two-week agile sprints throughout the build. After every sprint, the client gets a demo of working software not a status report. This means feedback is continuous, scope changes are manageable, and there are no surprises at the end.
Total timeline for MakeMyLook: 16 weeks from kick-off to public launch.
Everything you need to know about building a product like this with Creuto.
A full-featured marketplace app with three user panels, payment integration, and location-based features typically takes 14 to 20 weeks from discovery to public launch. MakeMyLook was completed in 16 weeks. Creuto works in two-week agile sprints, so clients see working progress throughout the build not just at the end.
Cost depends on the number of platforms (iOS, Android, web), integrations (payments, maps, notifications), and the complexity of the vendor and admin tooling. After a scoping sprint, Creuto provides a fixed-price proposal with no ambiguity. Most salon and spa marketplace projects fall in the range of a structured mid-market software engagement.
For MakeMyLook, Creuto used React Native and Expo for cross-platform mobile, Next.js for the vendor web dashboard, Node.js with Express for the backend API, MongoDB for the database, and Razorpay for payments. This stack gives you native mobile performance, a single codebase, and a scalable backend that can handle real-time slot availability at volume.
Yes. Creuto delivers the full product stack: consumer mobile app, vendor dashboard, super admin panel, and the backend API that connects all three. Every surface is designed and built by the same team, which means no integration gaps and no handoff risk between agencies.
Absolutely. The core architecture behind MakeMyLook — location-based discovery, real-time slot booking, vendor self-management, and admin oversight — applies directly to home services, fitness studios, healthcare clinics, tutoring platforms, and any on-demand service marketplace. We carry the proven patterns forward.
Yes. After launch, Creuto offers structured support retainers that cover bug fixes, performance monitoring, app store updates, and incremental feature development. MakeMyLook received a dedicated two-week hypercare window post-launch with on-call support before transitioning to a maintenance plan.
MakeMyLook is live at makemylook.beauty and available on both the App Store and Google Play. You can download the app and experience the full booking flow as a real user. If you would like a walkthrough of the vendor dashboard or admin panel, contact Creuto directly to arrange a demo.
Salon and spa bookings require staff-level scheduling (not just slot-level), service-duration-aware calendar logic, gender preference filtering, multi-service bundling, and location proximity as a primary discovery signal. These domain-specific requirements mean a generic booking framework will miss critical UX and operational details. Creuto has built for this domain and knows the edge cases.
Whether you are launching a beauty marketplace, a single-salon booking app, or an on-demand wellness platform Creuto builds it end to end.
Mobile app. Vendor panel. Admin dashboard. One team. Fixed price.