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Platforms That Bring Content to Audiences Everywhere.
We build streaming platforms, publishing systems, audience apps, and monetisation tools for broadcasters, publishers, and content creators, delivering great content experiences across mobile, web, and TV.
Trusted by teams building what's next
Media businesses now serve audiences across phones, browsers, connected TVs and smart speakers, and each channel has its own playback rules, store policies and monetisation constraints. Content that is slow to load, hard to find or interrupted by failures is abandoned within seconds, and catalogue size makes discovery harder rather than easier. The technology behind the content has become as important to audience growth as the content itself.
As a media and entertainment software development company, we build the systems that sit between content and audience: video and audio streaming platforms, newsroom and publishing CMS, audience apps for mobile and TV, and the subscription, advertising and analytics tooling that turns attention into revenue. Every build starts from the content workflow, the rights that apply to it and the devices your audience actually uses.
Delivery is engineered to standards. We work with HLS, DASH and CMAF packaging, Widevine, FairPlay and PlayReady DRM, SCTE-35 ad markers and server-side ad insertion, and the content APIs of CMS platforms such as Sanity, Contentful, WordPress and Strapi. Subscription and payment flows run through Stripe, Apple In-App Purchase, Google Play Billing and regional gateways such as Razorpay and Network International.
Privacy and accessibility are treated as product requirements rather than legal afterthoughts. Consent management supports GDPR, CCPA and the IAB TCF framework, children's content follows COPPA and age-appropriate design rules, and players, captions and navigation are built to WCAG 2.2 AA. The result is custom media software that reaches every screen, protects the rights holder and gives the business a clear view of what its audience values.
iOS, Android, web, Android TV, Apple TV, Fire TV, Roku and smart TV apps built on shared APIs, design systems and entitlement logic, so a new channel is a release rather than a rebuild.
Multi-DRM with Widevine, FairPlay and PlayReady, geo and device entitlements, watermarking and licence windows that match the rights your content team has actually negotiated.
Subscriptions, metered paywalls, pay-per-view, ad-supported tiers and bundles run from one entitlement model, with app store billing, Stripe and regional gateways behind it.
Search, editorial curation and recommendation models that surface the right content for each viewer or reader, with controls for editors and clear measurement of impact.
Playback quality, engagement, retention, conversion and content performance in dashboards that editorial, product and commercial teams can act on daily.
Captions, audio description, keyboard and screen-reader support, consent management and children's safeguards designed into the product from the first sprint.
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Countries with live products
Each one designed with your teams, integrated with the systems you already run, and engineered to scale.
Live and on-demand video across devices.
News and magazine platforms with paywalls.
Music, audio, and podcast apps.
Recommendations and personalised content feeds.
SVOD, AVOD, and hybrid monetisation.
Engagement, retention, and content performance.
Each specialist area has its own page with solutions, features, compliance and FAQs.
The product categories media & entertainment organisations most often ask us to build, from focused mobile apps to multi-tenant platforms.
Live and on-demand video with adaptive playback, multi-DRM, subscriptions and apps for mobile, web and connected TV.
Headless CMS, editorial workflows, fast article pages, breaking news apps and metered paywalls for publishers.
Catalogue, streaming, offline listening, playlists, hosting, RSS distribution and listener analytics.
Android TV, Apple TV, Fire TV, Roku, Samsung Tizen and LG webOS apps with remote-friendly navigation and deep links.
Entitlements, plans, trials, bundles, dunning and app store billing reconciliation shared across every channel.
Linear channel scheduling, SCTE-35 markers, server-side ad insertion and ad server integration for free ad-supported TV.
Ingest, transcoding, metadata, rights, versioning and distribution workflows for studios and broadcasters.
Creator profiles, memberships, tipping, exclusive content and payouts with moderation and tax-ready reporting.
Behavioural and content-based models, editorial overrides and experimentation tooling for feeds and rails.
Playback quality, engagement, churn and content ROI dashboards built on event pipelines and a governed warehouse.
Grouped by who uses them. Every feature below is one we have shipped to production, not a wishlist.
What viewers, readers and listeners use on every device.
For the people who make and schedule the content.
Run the business behind the content.
The problems we most often help media & entertainment organisations solve, and design every engagement around.
Content has to work on phones, browsers, connected TVs and audio devices, each with different players, store rules and performance characteristics, without separate codebases for every screen.
Subscriptions, advertising, pay-per-view and partnerships all need to coexist in one entitlement model, and the balance between reach and revenue changes by market and by title.
Large catalogues and archives bury good content. Search, curation and recommendations have to be fast, explainable and controllable by editorial teams rather than a black box.
Licensing windows, territories, device limits and DRM obligations must be enforced accurately, and a breach can mean losing content partners as well as revenue.
GDPR, CCPA, COPPA, IAB TCF, online safety laws and app store policies all shape how audiences are tracked, advertised to and protected, and the rules differ by market.
Real products designed and engineered by Creuto end to end, with the operational depth media & entertainment projects demand.
A mobile-first platform enabling users to discover, compare, and book venues and vendors for weddings, birthdays, and private events — all from a single app, built and delivered by Creuto end to end.
8–12
Vendors Per Event (Unified)
1
App to Plan Everything
0
Phone Calls Needed to Book
An AI-native platform for software company discovery and verified reputation — engineered end to end by Creuto with Claude and OpenAI.
~200K
Listings Seeded Before Launch
2
Independent Ownership-Verification Paths
2
AI Providers in Production
A full-stack beauty marketplace consumer mobile app, vendor dashboard, and super admin panel designed and delivered by Creuto from scratch.
200+
Vendors Onboarded
40%
Drop-offs Reduced
16 wk
Time to Market
The media & entertainment standards we build against and the controls behind them. Your compliance team keeps ownership; we make the software easy to certify.
The platforms, standards and third-party services a product in this sector usually has to talk to. If yours is not listed, it is almost certainly something we have connected before.
The reasons clients in this sector give when they recommend us, not the ones we would pick ourselves.
Either we build it exceptional, or we don't.
The standard every media & entertainment product leaves our studio with.
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Products delivered
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Years of engineering
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Client satisfaction
Discovery is run with people who know ingest, rights, scheduling and newsroom pressure, so the system fits how your teams already work.
HLS, DASH, CMAF, multi-DRM and ad insertion are things we build regularly, including on the TV platforms most agencies avoid.
Entitlements, billing reconciliation and ad decisioning are part of the architecture, so new plans and markets do not mean rework.
Consent, children's safeguards, accessibility and takedown processes come with documentation your legal and platform partners will accept.
Monitoring, store updates, device OS changes and a measured roadmap keep the platform improving after launch.
What organisations in this sector gain when the software is built around their workflows rather than the other way around.
One platform serving mobile, web and TV grows the addressable audience without multiplying engineering teams.
Subscriptions, ads, pay-per-view and bundles can be introduced or changed by market without re-engineering the product.
Fast playback, personalised discovery and timely notifications keep audiences coming back and reduce churn.
Efficient encoding, caching and CDN strategy keep infrastructure cost proportional to audience rather than ahead of it.
Accurate rights enforcement and DRM keep licensors confident and content deals renewable.
Editorial, product and commercial teams share one view of what content earns attention and revenue.
Transparent, sprint-based and built around decisions you can see. You know what ships, when, and why at every step.
Start Your ProjectWe map content types, rights, audience devices and revenue models with editorial, product and commercial leads, and agree the metrics the platform exists to move.
Delivery pipeline, DRM, entitlement model, consent approach, hosting regions and the privacy and safety rules in scope are documented before design begins.
Prototypes are tested on real phones, browsers and TV remotes, with captions, accessibility and low-bandwidth playback checked rather than assumed.
Two-week sprints with working apps on real devices, built early against sandbox billing, ad server and CMS environments.
Device matrix testing, DRM and playback conformance, ad insertion checks, peak-event load testing and a penetration test before launch.
Staged release by platform or market, store submission support, monitoring, experimentation and a roadmap driven by engagement and revenue data.
Chosen per project for longevity, hiring depth and fit with your existing systems, never by fashion.
AI IN MEDIA & ENTERTAINMENT
We apply AI where it improves discovery, cuts production effort or protects the platform: recommendations, automated captions and translation, metadata enrichment and content moderation, always with editorial control and clear measurement.
Explore our AI engineeringThe shifts we design for so a product launched this year is still the right product in three.
Free ad-supported streaming channels and ad-supported subscription tiers are now standard, requiring platforms to run subscription and ad logic together.
Transcription, translation, captioning, metadata tagging and highlight generation are moving into production, with editorial review as the control.
Publishers and broadcasters are investing in first-party data, registration and subscriptions as third-party cookies and platform referrals decline.
The EU DSA, UK Online Safety Act and children's design codes make moderation, age assurance and consent engineering mandatory for any service with user content.
The European Accessibility Act and VOD accessibility rules make captions, audio description and WCAG conformance a compliance matter rather than a nice to have.
Audiences increasingly watch on TV apps, so remote-first navigation, voice search and platform-specific store rules shape product decisions.
There is no honest single number. Scope, integrations and compliance drive the budget, so we price against a written scope after discovery. The factors below are what move it.
Mobile and web alone is a smaller build than adding Android TV, Apple TV, Roku and smart TV apps, each with its own certification.
Live events, linear channels and low-latency delivery need more infrastructure, monitoring and testing than a VOD catalogue.
Multi-DRM, territory windows, device limits and watermarking add licensing, integration and QA effort.
Each of subscriptions, ads, pay-per-view and bundles brings its own integrations, reconciliation and reporting.
Moving archives, metadata and URLs from legacy systems safely is a project sized by volume and data quality.
Recommendation models, experimentation and AI-generated metadata add data engineering and evaluation work.
| Engagement | Typical scope | Timeline |
|---|---|---|
| Validation MVP | One audience app, VOD or article catalogue, basic CMS, one payment or subscription flow, analytics foundations. | 10 to 14 weeks |
| Production platform | Mobile, web and one TV platform, DRM, subscriptions and ads, editorial tools, admin console, monitoring. | 4 to 7 months |
| Enterprise or multi-brand | Live and linear delivery, all TV platforms, multi-market monetisation, archive migration, personalisation and AI. | 8 to 14 months, phased |
Revenue models we have built billing, reporting and growth loops for. Most products combine two or three.
Monthly and annual plans, tiers with and without ads, family and bundle options billed through app stores and the web.
Pre-roll, mid-roll and display inventory sold directly or programmatically, with server-side insertion for TV.
Rentals, purchases and live event tickets for premium or time-limited content.
Content and data licensed to other platforms, with usage reporting and revenue share.
Memberships, tipping and exclusive content with platform commission on creator earnings.
The engineering disciplines every project in this sector draws on. Each has its own page with process, stack and FAQs.
Founders and product leaders on what it is like to build with Creuto.
“What impressed us most about Creuto was their deep understanding of both design and product thinking.”
Creuto's app led to increased user engagement and product adherence. Customers interacted with the brand daily, creating stronger and more consistent wellness habits. The team was smooth, structured, and highly responsive. They maintained clear communication and delivered items on time.
Namrata Reddy
CEO, Bloomally
More client voices
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Straight answers about media & entertainment software projects. If yours is not here, ask us directly.
Ask our media & entertainment teamIt depends on the platforms in scope, whether you need live as well as on-demand delivery, the DRM and rights rules, the monetisation models and how much content has to be migrated. A validation MVP is a materially smaller investment than a multi-brand streaming platform. After a short discovery we provide a fixed-scope proposal with a clear breakdown rather than a single headline figure.
A validation MVP with one audience app, a content catalogue and a subscription flow typically takes 10 to 14 weeks. A production platform with mobile, web, one TV platform, DRM and ads usually takes four to seven months. Enterprise or multi-brand platforms with live delivery and archive migration are delivered in phases over eight to fourteen months.
We build consent management that supports GDPR, CCPA and IAB TCF v2.2, keep audience data in the regions your obligations require, and apply COPPA and age-appropriate design rules wherever children may use the service. For platforms with user uploads or comments we add the notice, takedown and reporting processes the EU DSA, UK Online Safety Act and DMCA expect.
Yes. We integrate with video platforms such as Mux, Brightcove, JW Player and AWS Elemental, CMS platforms including Sanity, Contentful, WordPress and Arc XP, ad servers such as Google Ad Manager, and billing through Stripe, Apple In-App Purchase and Google Play Billing. Where a legacy system has limited APIs we build middleware around it.
Media app development covers the audience-facing apps on phones, browsers and TVs. Media software development is broader: it includes the ingest and transcoding pipelines, CMS, rights and entitlement services, billing, ad decisioning and analytics behind those apps. Most clients need both, and we design them as one platform so a change to plans or rights applies everywhere.
Yes. We build for Android TV, Apple TV, Fire TV, Roku, Samsung Tizen and LG webOS, with remote-first navigation, voice search, deep links and the certification each store requires. Shared APIs and entitlement logic mean a TV app behaves the same way as your mobile and web apps.
Yes. We build metered, freemium and hard paywalls with registration walls, trials, bundles and dunning, either custom or on platforms such as Piano and Zephr. Entitlements are shared across web and apps, and paywall rules can be tested and tuned without a release.
Yes. We design live delivery with redundant encoding, multi-CDN distribution, autoscaling entitlement and payment services and real-time monitoring, then load-test against the audience you expect for your biggest event before it happens.
Tell us what you are building. We will help you scope it, design it, and ship it, with a senior team accountable end to end.
