The full answer
Integrating ChatGPT-style capability means more than adding a chat box. Creuto designs what the assistant may talk about, connects it to your content and systems so answers are specific to your business, sets the tone and format, and adds hand-over to a person where that is appropriate.
On a website, a typical build is an assistant that answers questions from your pages and help content, captures leads or bookings and respects your brand. In an app, OpenAI models can power search, summaries, recommendations, voice input and writing help. In the back office, they can extract data from documents or classify incoming requests.
Security and privacy are part of the design: API keys stay server-side, requests carry only the data needed, provider settings keep your data out of training and conversations are logged with retention you control.
As an OpenAI Select Partner, named in September 2026, Creuto has direct access to OpenAI's frontier models and support and is building reusable accelerators for common integration patterns. Model choice still follows evaluation, and the integration is built so another provider can be swapped in if it serves you better.
Most ChatGPT integrations can be delivered as a focused MVP in weeks rather than months, then extended based on how people actually use them.