The full answer
A marketplace is three products in one: the buyer experience, the vendor experience and the operator's control panel. The difficult parts are rarely the storefront. They are vendor onboarding and verification, commission and payout logic, catalogue quality across many sellers, and trust features such as reviews, disputes and refunds. We design those before the home page.
Typical builds include vendor registration with KYC and approval, product or service listings with moderation, search and filtering, cart and checkout with split payments, order routing to the right vendor, delivery or booking fulfilment, ratings and reviews, messaging between parties, promotions, and an admin console for commissions, payouts, disputes and reporting. Vendors get a web dashboard and often a mobile app.
Edverise is an AI-native B2B marketplace for discovering software companies, MakeMyLook is a salon and spa listing and booking marketplace that marked one year live in October 2026, and Aquapulse connects 6,000+ farmers to buyers through a forecasting and bidding ecosystem. Three different marketplace models, built on the same core principles.
AI is applied to search relevance, matching buyers to the right vendor, catalogue enrichment and moderation, and recommendations, each evaluated against test sets before launch. Marketplaces usually launch in one category or city to prove liquidity, so we structure the codebase for new categories and regions to be added without a rebuild. A discovery session is the practical first step.