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Software for the Connected, Data-Driven Vehicle Business.
We build dealership systems, connected car apps, aftersales and service platforms, and automotive commerce for OEMs, dealers, parts suppliers, and mobility providers, connecting vehicles, customers, and operations through data.
Trusted by teams building what's next
Vehicles are becoming software platforms, and buyers now expect the same digital experience from a car brand that they get from any other purchase: online research and reservation, transparent finance, easy service booking and an ownership app that actually helps. Yet dealers, OEMs and service networks often run sales, service, parts and customer data on separate systems, so the customer repeats themselves at every touchpoint.
As an automotive software development company, we build dealer, aftersales, connected car and parts commerce platforms around the real vehicle lifecycle: how leads become test drives and deals, how vehicles are financed and delivered, how service is booked, diagnosed and invoiced, and how parts are found and fitted. Every product starts from that journey and from the partners, from lenders to workshops, inside it.
Integration is core scope. Our platforms exchange data with CDK and Reynolds dealer management systems, Salesforce and other CRMs, SAP and Oracle back offices, Stripe and regional payment providers, and with vehicle data through OEM connected-car APIs and telematics providers such as Geotab. We focus on companion apps, cloud platforms and integrations, and work with specialist partners for embedded in-vehicle software.
Security and privacy are engineered in from the first sprint. Connected services and over-the-air backends are designed with the cybersecurity and software update management expectations of UNECE R155 and R156 in mind, alongside GDPR for driver and vehicle data and PCI DSS for payments. The outcome is custom automotive software that dealers adopt, customers return to and OEM security teams can review.
We map the journey from lead to delivery to service with sales, aftersales and customer teams, so the platform joins up what the customer already experiences as one relationship.
Integration with CDK and Reynolds dealer systems, Salesforce and OEM portals, so stock, deals, customers and repair orders stay consistent across systems.
Ingestion of vehicle status, mileage, fault codes and location through OEM APIs and telematics, turned into service reminders, alerts and ownership features.
Threat modelling, secure APIs, key management and audit trails for connected car and OTA backends, aligned with UNECE R155 and R156 expectations.
Make, model, year and VIN-based fitment search with supersessions and inventory, so customers and workshops order the right part first time.
Native iOS and Android apps for remote features, service booking, documents and payments, designed around what owners actually need between visits.
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Products delivered
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Years of engineering
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Client satisfaction
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Industries served
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Countries with live products
Each one designed with your teams, integrated with the systems you already run, and engineered to scale.
Sales pipeline, inventory, financing, and service in one system.
Remote features, vehicle status, and alerts on the phone.
Online booking, job cards, and service history.
Online catalogues with fitment search and ordering.
Vehicle data ingestion, diagnostics, and analytics.
Lease management and vehicle subscription platforms.
The organisations and segments we build software for.
The product categories automotive organisations most often ask us to build, from focused mobile apps to multi-tenant platforms.
Sales pipeline, vehicle inventory, deal desking, F&I and service modules that extend or replace parts of an existing DMS.
Remote lock, climate and charging, vehicle health, documents and service booking for OEM and fleet brands.
Vehicle search, configuration, trade-in valuation, finance quotes, reservation and home delivery.
Online booking, digital vehicle health checks, video estimates, job cards and payment for workshops.
Catalogues with VIN and fitment search, supersessions, trade pricing and workshop ordering.
Ingestion and analysis of vehicle data for service prediction, warranty analysis and usage insights.
Contracts, pricing, deliveries, mileage tracking, renewals and end-of-term processes.
Inspections, condition reports, pricing tools, bidding and remarketing for dealers and remarketers.
Claims, recalls, campaign tracking and OEM reporting for dealer networks.
Grouped by who uses them. Every feature below is one we have shipped to production, not a wishlist.
From first search to the tenth service.
For sales, service advisers and technicians.
Oversight across brands, dealers and regions.
The problems we most often help automotive organisations solve, and design every engagement around.
Sales, service, parts and finance often run on separate tools, so staff re-key data and customers repeat themselves at every visit.
Buyers expect online research, reservation, finance and service booking, and judge a brand by digital experiences built outside the industry.
Telematics and fault codes could drive proactive service and engagement, but most of that data never reaches the dealer or the customer.
UNECE R155 and R156 raise the bar for connected services and software updates, and cloud backends are part of the attack surface.
Fitment data, supersessions and fragmented catalogues lead to wrong orders, returns and lost workshop time. Customers lose confidence in buying parts online, and workshop bays sit idle while the right part is reordered.
Real products designed and engineered by Creuto end to end, with the operational depth automotive projects demand.
Creuto built an AI-powered training platform for Škoda Auto, centralizing learning across its dealership network. The system delivers personalized content based on each sales rep's role, performance, and behavior — ensuring relevant, timely training for every individual.
100+
Dealerships Served
20 wk
Time to Market
3
Platforms Built
A complete Before-Sales and After-Sales CRM platform — AI-powered market insights, Kanban pipeline management, complaint tracking, and role-based dashboards built and delivered by Creuto end to end.
2
CRM Modules (Before & After)
AI
Market Intelligence Engine
360°
Customer Lifecycle Coverage
A fully custom, browser-based ERP system built to unify every department, eliminate silos, and scale with the business — designed and delivered by Creuto end to end.
4
Departments Unified
1
Source of Truth
100%
Browser-Based Access
The automotive standards we build against and the controls behind them. Your compliance team keeps ownership; we make the software easy to certify.
The platforms, standards and third-party services a product in this sector usually has to talk to. If yours is not listed, it is almost certainly something we have connected before.
The reasons clients in this sector give when they recommend us, not the ones we would pick ourselves.
Either we build it exceptional, or we don't.
The standard every automotive product leaves our studio with.
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Products delivered
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Years of engineering
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Client satisfaction
Discovery covers deal desking, F&I, repair orders and warranty, so the software reflects how the business actually earns.
CDK, Reynolds and CRM integrations are planned from the start, so the new platform adds value without duplicate entry.
Threat models, secure APIs and audit trails come with documentation for OEM cybersecurity and R155 processes.
We own the cloud, apps and integrations and work alongside embedded specialists, with clean interfaces between them.
We support model launches, new brands and new data sources as the business and the vehicles evolve.
What organisations in this sector gain when the software is built around their workflows rather than the other way around.
Reservations, finance quotes and trade-in valuations turn browsing into qualified appointments.
Proactive reminders based on real vehicle data keep owners returning to the franchised network.
Digital health checks, video estimates and job cards shorten approval times and increase authorised work.
VIN-based fitment search reduces returns and workshop delays.
Sales, service and ownership data connected means every interaction builds on the last.
Documented security controls and data governance support OEM and regulatory reviews.
Transparent, sprint-based and built around decisions you can see. You know what ships, when, and why at every step.
Start Your ProjectWe map sales, service, parts and ownership journeys with dealer and OEM teams and agree the conversion, retention and efficiency outcomes the software must move.
Data model, DMS and CRM integrations, vehicle data access, threat model and the regulations in scope are documented before design.
Prototypes are tested with customers, sales staff, service advisers and technicians in real showrooms and workshops.
Two-week sprints with working software reviewed by your product owners. DMS, CRM and vehicle data integrations are built against sandboxes early.
Integration testing with dealer systems, security testing of connected services, load tests for launches and a penetration test.
Launch with pilot dealers or one brand, then roll out across the network with training, monitoring and a data-driven roadmap.
Chosen per project for longevity, hiring depth and fit with your existing systems, never by fashion.
AI IN AUTOMOTIVE
We add AI to automotive products where it saves staff time or improves a customer decision: lead qualification, service predictions from vehicle data and assistants that answer owner questions, all with clear consent and human review.
Explore our AI engineeringThe shifts we design for so a product launched this year is still the right product in three.
Features delivered and updated over the air turn the vehicle into a platform, with cloud services and apps central to the product.
UNECE R155 and R156 apply to new vehicle types in many markets, raising the bar for connected services and update backends.
OEMs and dealers are moving to online reservations, fixed pricing and agency models that need new retail platforms.
Connected vehicle data enables predictive service and personalised offers, subject to consent and privacy rules.
EV ownership brings charging, battery health and energy features into ownership apps and service operations.
AI assistants qualify leads, draft service summaries and answer owner questions, with staff in control of commitments.
There is no honest single number. Scope, integrations and compliance drive the budget, so we price against a written scope after discovery. The factors below are what move it.
An owner app alone is smaller than retail, dealer, workshop and OEM products on one platform.
Each dealer system and CRM adds certification, mapping and testing effort.
OEM APIs, telematics devices and consent flows each add integration and security work.
Threat modelling, R155 documentation and penetration testing are significant for connected services.
Parts data quality and fitment logic can be a project in its own right.
Brands, languages, finance rules and dealer structures add configuration and testing.
| Engagement | Typical scope | Timeline |
|---|---|---|
| Validation MVP | One product such as service booking or an owner app, one DMS or CRM integration, core security. | 10 to 14 weeks |
| Production platform | Retail or aftersales platform with DMS, CRM, payments and vehicle data integration, admin console. | 4 to 7 months |
| Enterprise or multi-brand | Multi-dealer, multi-brand platform with connected services, parts commerce, analytics and OEM reporting. | 8 to 14 months, phased |
Revenue models we have built billing, reporting and growth loops for. Most products combine two or three.
Per-rooftop or per-user plans for dealer and workshop software.
Owners pay for remote features, advanced alerts or premium services after a trial period.
Revenue from online parts, accessories and fitted products.
Commissions on finance, warranty and insurance products sold through the platform.
Consented vehicle and service data used for warranty analysis and fleet insights.
The engineering disciplines every project in this sector draws on. Each has its own page with process, stack and FAQs.
Founders and product leaders on what it is like to build with Creuto.
“The deliverable was better than we anticipated.”
Thanks to Creuto's work, the client could track their expenses and employees' daily work efficiency. The team delivered a system that could solve and monitor complaints, improving guest satisfaction. They communicated well through in-person meetings. Overall, the product exceeded expectations.
Vishal Sharma
Partner, Lazystay Hospitality
More client voices
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Straight answers about automotive software projects. If yours is not here, ask us directly.
Ask our automotive teamIt depends on the products and roles in scope, the dealer system and CRM integrations, how you access vehicle data, the security and compliance work for connected services and the number of brands and markets. A single-product MVP is a materially smaller investment than a multi-brand platform. After discovery we provide a fixed-scope proposal with a clear breakdown.
A validation MVP such as service booking or an owner app typically takes 10 to 14 weeks. A production retail or aftersales platform with DMS, CRM and payment integrations usually takes four to seven months. Multi-brand platforms with connected services and parts commerce are delivered in phases over eight to fourteen months.
R155 and R156 place cybersecurity and software update obligations on vehicle manufacturers, and the cloud services behind connected features fall within that scope. We design backends with threat models, secure APIs, key management, logging and update controls, and provide documentation that supports the OEM's cybersecurity and update management systems.
Yes. We integrate with CDK Global and Reynolds and Reynolds through their partner programmes and APIs, with Salesforce and Dynamics 365 CRMs and with OEM dealer portals, so vehicles, deals, customers and repair orders stay consistent without duplicate entry. Certification steps are planned into the schedule.
App development usually means the owner, customer or technician app. Automotive software development covers the whole system: those apps plus the cloud platform, DMS and CRM integrations, vehicle data pipeline, security controls and reporting behind them. We deliver both as one connected product.
Yes. We build DMS extensions and standalone modules for sales, inventory, service and parts, and in some cases full replacements for dealer groups with specific needs. Most clients extend their existing DMS rather than replacing it, which keeps OEM reporting intact.
We focus on companion apps, cloud platforms and integrations. Embedded in-vehicle software governed by ISO 26262 and AUTOSAR is handled by specialist partners, and we design clean, secure interfaces between the vehicle and the cloud services we build. Responsibilities are agreed in writing.
Yes. We build catalogues with make, model, year and VIN-based fitment lookups, supersession handling, trade and retail pricing and stock visibility, integrated with your DMS or ERP so workshops and customers order the right part first time. Search is tuned for part numbers.
Tell us what you are building. We will help you scope it, design it, and ship it, with a senior team accountable end to end.