The full answer
Fitness and wellness apps sit close to healthcare, because they often hold heart rate, weight, sleep or mental health data. We treat that data as sensitive: encrypted, access-controlled and collected only with clear consent.
Typical builds include workout libraries and programmes, live and on-demand classes, coach and client messaging, class and appointment booking with memberships, progress tracking, and integrations with Apple Health, Google Health Connect and wearable devices.
MakeMyLook, our beauty and wellness appointment app, shows the booking side: discovering services, choosing a professional and time slot, and managing appointments and reminders.
AI features such as personalised plans, form feedback and coaching assistants are popular. We design them as support for coaches and users rather than as medical advice, and we flag where a feature would cross into regulated health territory.
Retention is the core challenge for fitness and wellness apps, since many users drop off after the first few weeks. We design onboarding, reminders, streaks and progress views to keep people coming back, and we measure engagement after launch so the next iterations focus on what actually works.